The Copywriter's Handbook

Name: The Copywriter's Handbook
Author: Robert W. Bly
ISBN: 0805011943

by Robert W. Bly

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Business1990en

A comprehensive guide to writing persuasive copy that sells, The Copywriter's Handbook teaches professionals how to craft compelling advertisements, direct mail, emails, and web content. Robert W. Bly, an acclaimed copywriter and marketing consultant, provides practical techniqu…

Marketing

The Copywriter's Handbook

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