Strategic Brand Management

Name: Strategic Brand Management
Author: Kevin Lane Keller
ISBN: 9780131201156

by Kevin Lane Keller

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BusinessNovember 10, 1997en

Strategic Brand Management provides a comprehensive framework for building, measuring, and managing powerful brands in today's competitive marketplace. Kevin Lane Keller, a leading expert in branding, combines theory with practical applications to help marketers create lasting b…

MarketingStrategy

Strategic Brand Management

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