Marketing Management

Name: Marketing Management
Author: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
ISBN: 9789810679934

by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

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Business2008en

This comprehensive guide equips marketing professionals with strategic frameworks and practical tools to build strong brands and drive business growth. Covering everything from market analysis and consumer behavior to digital marketing and global strategy, Marketing Management p…

MarketingManagement

Marketing Management

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