Marketing Management

Name: Marketing Management
Author: Philip Kotler
ISBN: 9788131767160

by Philip Kotler

No score yet

BusinessSep 17, 2012en

Philip Kotler's comprehensive guide to marketing management covers everything from strategic planning and market analysis to customer engagement and brand building. This foundational text equips businesses with the frameworks and tools needed to develop effective marketing strat…

MarketingManagement

Marketing Management

Literary Classification