Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Name: Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die
Author: Chip Heath
ISBN: 9781588367426

by Chip Heath

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business…

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Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

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