Hooked: How to Build Habit-Forming Products

Name: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
ISBN: 9780615978628

by Nir Eyal

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BusinessJan 01, 2014en

Nir Eyal reveals the psychological principles behind products that keep users coming back, introducing the Hook Model—a four-step process that companies like Facebook, Twitter, and Instagram use to create habit-forming experiences. Learn how to ethically design products that eng…

MarketingInnovation

Hooked: How to Build Habit-Forming Products

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