Effective Public Relations (9th Edition)

Name: Effective Public Relations (9th Edition)
Author: Scott M. Cutlip
ISBN: 9780130082008

by Scott M. Cutlip

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Education/TextbookJuly 15, 2005en

This comprehensive textbook provides students and professionals with essential principles and practices for modern public relations. Cutlip covers strategic communication planning, media relations, crisis management, and emerging digital platforms, offering practical frameworks…

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Effective Public Relations (9th Edition)

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